Case Study - Diamantine

400%
New followers
7.3
Return on ad - spend in 3 months
400%
Conversion on membership
2.2m
People reached
9,439
Qualified leads from one funnel
64,471
Overall engagements

The brand strategy we had in place was unique to it’s kind catered to UK target audience. We took ‘product shots’ to a whole new level and created our own blue ocean in Moroccan Fashion. 90% of Diamantine sales are to mass market (non ethnic) customers!

Deliverables

  • E-commerce Strategy
  • Brand & Marketing Strategy
  • Content Creation
  • Visual Representation
  • Influencer Collaborations
  • Lead Generation
  • Web Design & Developement

Challenge

The main challenge was to create their own market in a competitive UK fashion area. Also to create a strong brand presence and finding a way to express the uniqueness of their offering.

Outcome

With content creation being at the forefront of their brand presence, we also developed high churn through strategic paid advertising and collaboration campaigns which we were able to analyse the data and turn that data into very successful lead generation campaigns for their email marketing programme.